Utilities

Massachusetts’ largest investor-owned electric and gas utility, recently undertook a pilot initiative using our Secure PUSH eMail Billing Solution to deliver its electric bills to residential customers via secure email, and to introduce a revolutionary new ability to take check payments directly from within the email bill.

• To truncate all paper for pilot group
• To test and prove that required formats can be delivered - HTML (successful)
• To measure the speed of delivery and payment
• To fully close the in-email payment process, and test customer acceptance / usage of this payment option
• To survey select pilot customers responses

• Over 27% of pilot customers responded to the survey in the first 2 weeks
• Over 91% of pilot customers turned paper billing off, less than 9% unsubscribe rate
• 98% email deliverability (paper bills were automatically generated for email failures)

• 75% rated the Email Bill EXCELLENT or GOOD
• 78% said that the Email Bill was EASY TO PAY
• 94% requested Email Billing on a PERMANENT BASIS

• 19% of recipients paid their bill on the SAME DAY they received it
• 68% paid in less than 10 days
• The clients 'days sales outstanding' on this consumer group, was over 18 days quicker than their norm, which has a massive impact on cash flow